Industry
Medical Supplies & Orthopedic Products
Location
Germany (Global distribution network)
Website
Products
About
Bauerfeind is a global leader in orthopedic supports, compression therapy, and insoles. With a strong network of B2B buyers - retailers, clinics, and distributors - Bauerfeind needed a scalable way to educate partners on product lines and match them with relevant SKUs for wholesale.
Challenge
Before Quizell, Bauerfeind relied heavily on sales reps, long product catalogs, and manual follow-ups to train and assist distributors.
- Outdated onboarding and training process
- Limited visibility into distributor preferences or needs
- Low engagement with product education materials
- High dependency on 1-on-1 sales conversations
Distributors often felt overwhelmed or unsure which products best suited their customers, delaying decision-making and reducing order volume.
Solution
Bauerfeind implemented a custom product finder quiz through Quizell to streamline onboarding and product education.
- Distributors answer a few tailored questions based on customer types or medical use cases
- Quiz results present them with product lines that match their target audience
- Interactive logic routes users to educational content and wholesale inquiry links
- Data from each quiz is synced with Bauerfeind’s CRM for better segmentation and follow-up
This allowed Bauerfeind to digitize distributor guidance while ensuring accuracy and personalization.
Results
Quizell helped Bauerfeind scale their B2B operations by turning product education into an engaging, automated experience.
- 540+ distributors completed the quiz and explored curated product bundles
- 85% quiz completion rate signaled strong engagement and usability
- 32% increase in wholesale order requests, driven by clearer product fit
- 4.7/5 average distributor satisfaction score from feedback surveys
By equipping partners with the right knowledge and tools, Bauerfeind strengthened its B2B relationships and simplified the path to purchase.
“With Quizell, our distributors finally have an easy, self-guided way to understand which products to order and why. It’s made our sales process smoother and much more scalable.”
Markus R.
International Sales Manager
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