Empowering B2B Buyers with the Right Product

Bauerfeind is a global leader in orthopedic supports, compression therapy, and insoles. With a strong network of B2B buyers - retailers, clinics, and distributors - Bauerfeind needed a scalable way to educate partners on product lines and match them with relevant SKUs for wholesale.

Before Quizell, Bauerfeind relied heavily on sales reps, long product catalogs, and manual follow-ups to train and assist distributors.

• Outdated onboarding and training process
• Limited visibility into distributor preferences or needs
• Low engagement with product education materials
• High dependency on 1-on-1 sales conversations

Distributors often felt overwhelmed or unsure which products best suited their customers, delaying decision-making and reducing order volume.

Bauerfeind implemented a custom product finder quiz through Quizell to streamline onboarding and product education.

• Distributors answer a few tailored questions based on customer types or medical use cases
• Quiz results present them with product lines that match their target audience
• Interactive logic routes users to educational content and wholesale inquiry links
• Data from each quiz is synced with Bauerfeind’s CRM for better segmentation and follow-up

This allowed Bauerfeind to digitize distributor guidance while ensuring accuracy and personalization.

Quizell helped Bauerfeind scale their B2B operations by turning product education into an engaging, automated experience.

• 540+ distributors completed the quiz and explored curated product bundles
• 85% quiz completion rate signaled strong engagement and usability
• 32% increase in wholesale order requests, driven by clearer product fit
• 4.7/5 average distributor satisfaction score from feedback surveys

By equipping partners with the right knowledge and tools, Bauerfeind strengthened its B2B relationships and simplified the path to purchase.