A Seamless Quiz for Personalized Skincare

About

Caire Beauty is a science-driven skincare brand dedicated to helping women thrive through the biological changes of midlife and beyond. Their formulas are designed to strengthen, firm, and support skin at the cellular level. Built specifically for women experiencing hormonal aging.

With an educational mission and a loyal community, Caire needed a guided way to help customers understand what their skin truly needs in the moment.

Challenge

Caire Beauty previously relied on a quiz built with Revenue Hunt, but the team found it limiting and misaligned with the elevated experience they wanted to deliver:

Before peak growth periods, Caire decided it was time for a better, more scalable solution.

They evaluated multiple platforms, and ultimately chose Quizell for its robustness, flexibility, and concierge-level support.

Solution

Quizell partnered with Caire Beauty to fully recreate and upgrade their existing quiz with improved logic, refined UX, and a more premium on-brand design.

Key improvements included:

The result is a guided skincare experience that feels intuitive, caring, and distinctly Caire.

Results

Within the first month of launch, Caire Beauty saw strong engagement and purchase intent from quiz users:

Caire reported being exceptionally satisfied with both the software capabilities and support experience, noting that the transition from Revenue Hunt to Quizell was seamless and significantly elevated the quality of their customer journey.

“Quizell gave us the flexibility and support we were missing. The migration was effortless, the customization is miles ahead of what we had before, and the quiz finally reflects who we are as a brand.”

Lorrie King

Co-Founder