About

Raven is a leading Israeli platform supporting elite sports coaches with high-performance products and apparel. As they scaled, they needed a more efficient way to verify and onboard certified professionals into their reseller program.

Challenge

Raven’s growth was being bottlenecked by an inefficient coach application process. Previously, coaches had to manually send certification PDFs through WhatsApp, which created friction and delays for both applicants and the sales team.

This manual approach not only slowed down operations but also created a poor experience for aspiring resellers. Many dropped off before completing the process, and the sales team spent hours chasing missing files instead of focusing on high-potential leads.

Solution

Raven launched a dedicated Quizell-powered application form tailored for certified coaches. The form includes:

By embedding the form on their site and automating the funnel, Raven created a seamless and scalable way to grow their reseller network.

Results

Implementing Quizell transformed Raven’s reseller onboarding process into a streamlined, data-driven funnel - delivering high-impact outcomes across the board:

Their sales team now focuses on high-quality leads, while the form handles the heavy lifting.

“Before Quizell, we were chasing certifications on WhatsApp. Now, everything flows into Salesforce and Klaviyo automatically. It’s a massive time-saver — and our reseller conversions have tripled.”

Chen Z.

Head of Sales