Christmas Gift-Finding Made Simple

About

JOTT (Just Over The Top) is a French apparel brand known for its stylish, lightweight jackets and modern, urban aesthetic. Their collections are designed for everyday life: functional, colorful, and versatile. As Christmas gifting season approached, JOTT wanted a smart and intuitive way to guide shoppers to the perfect present without overwhelming them.

Challenge

Before implementing Quizell, JOTT faced several challenges related to product discovery, especially during gifting periods:

JOTT needed a frictionless, on-brand experience to help customers quickly identify the perfect gift, without adding complexity to their existing Shopify setup.

Solution

JOTT partnered with Quizell to launch a beautifully integrated Gift Guide Quiz, embedded directly on their dedicated gifting page and promoted via a homepage banner. Designed to feel native to their ecosystem, the quiz blends perfectly with their visual identity. Most users don’t even realize it runs on Quizell.

Key features include:

This guided gifting experience helps every shopper feel confident, inspired, and ready to buy.

Results

JOTT’s Gift Guide Quiz quickly proved to be a highly effective conversion driver during their Christmas campaign:

By making it easy for shoppers to discover the perfect gift, JOTT boosted both engagement and revenue during a key commercial moment.

“Quizell allowed us to create a fully immersive, on-brand gift guide experience. The quiz feels native, intuitive, and perfectly aligned with our product offering. It helped us turn traffic into real, high-intent buyers.”

Amanda Bouchetat

E-Commerce Assistant