Personalized Skincare Diagnosis

About

Idoine is a Canadian skincare brand focused on clean, effective formulations designed to support healthy, balanced skin. With a strong emphasis on education and personalization, Idoine helps customers better understand their skin concerns and adopt routines that truly fit their needs.

As their product range grew, Idoine wanted to move beyond static product pages and offer a guided diagnostic experience that felt immersive, trustworthy, and fully aligned with their brand.

Challenge

Skincare shoppers often struggle to identify the right products, understand how to combine them, and know when to use each one, especially when dealing with specific skin concerns. Generic routines and standard product listings weren’t enough to build confidence or drive conversions.

Idoine needed a solution that could:

Solution

Idoine partnered with Quizell to build a highly immersive Skin Diagnosis Quiz, positioned as a core experience on their Shopify store.

Strategic placement for maximum visibility

The quiz is accessible directly from the website header via “Diagnostic de Peau” ("Skin Diagnosis"), placed as the first menu item. This positioning immediately highlights personalization and significantly increases quiz engagement.

Clicking the menu item leads to a dedicated, full-width page where the quiz is embedded, creating a custom, immersive experience that feels native to Idoine’s site.

Clear entry point and structured diagnostic flow

Quiz takers begin by clicking the main CTA — “Start the diagnosis” — which marks the quiz start event in Quizell.

This enables Idoine to clearly understand both who the customer is and why they are visiting.

Fully personalized results experience

After the final question, users are redirected to a fully custom results landing page, built specifically for Idoine. All quiz data is passed to this page, enabling deep personalization across:

Routine-based product recommendations

Instead of listing products individually, Idoine structured recommendations into three clear routine steps:

All recommended products are pre-selected as “Added”, while still allowing users to remove any item. A prominent “Add to basket” CTA at the top adds all selected products to the cart in one click.

To further encourage conversion, Idoine included a 20% quiz-exclusive discount code (QUIZ20) directly beneath the CTA.

Results

Within just one week, the Skin Diagnosis Quiz became a strong performance driver across Idoine’s Shopify store:

By combining education, personalization, and a frictionless purchase path, Idoine successfully transformed skincare discovery into a guided, confidence-building experience that delivers measurable commercial impact.