Helping Shoppers With a Simple Fit Finder

About

AS Colour is a premium apparel brand known for high-quality basics and thoughtful, minimalist designs. Their extensive T-shirt collection offers various fits, lengths, and fabric weights: subtle distinctions that matter greatly to customers seeking their perfect everyday tee.

To help shoppers better understand these differences and choose confidently, AS Colour looked for a solution that could deliver clarity without adding friction to the shopping experience.

Challenge

With many of AS Colour’s T-shirt styles sharing a clean, minimal aesthetic, customers could struggle to identify which tee best matched their preferred fit, weight, or length. This uncertainty sometimes led to slower decisions, reduced engagement, and missed conversions.

AS Colour needed a fast, simple way to guide visitors through their options. One that would improve product understanding and increase purchase confidence across markets.

Solution

AS Colour partnered with Quizell to launch a Fit Finder Quiz specifically designed to simplify T-shirt selection.

High-visibility implementation

They added a clear CTA — “FIT FINDER | CLICK HERE” — in two strategic locations:

Clicking the CTA opens a lightweight popup containing a three-question fit finder:

This quick screening process delivers instant recommendations, helping shoppers zero in on the right products effortlessly.

Multi-store setup with BigCommerce integration

Operating across multiple regions, AS Colour connected the product catalogs of all five of their international stores using Quizell’s BigCommerce integration. Each market—AU, US, UK, EU, and NZ—was set up with its own Quizell account, allowing local teams to manage their quizzes and catalog syncing independently. This ensures accurate recommendations for every region based on local product availability.

Successful market testing and global rollout

The initiative first launched in the Australian market. After strong early performance, AS Colour expanded the Fit Finder Quiz to:

Quizell now powers their T-shirt recommendation experience across all major markets.

Results

The Fit Finder Quiz delivered immediate and measurable impact, improving both engagement and conversions within the first month:

AS Colour transformed a subtle, hard-to-navigate product category into a guided, enjoyable shopping experience that helps every customer find their perfect tee.