About

Braverman is a Tel Aviv–based jewelry house specializing in custom engagement rings and timeless fine jewelry. Known for their precision craftsmanship and minimalist aesthetic, Braverman combines traditional techniques with modern personalization. Each piece tells a story - designed in close collaboration with the customer and brought to life with unmatched care.

Challenge

Braverman wanted to modernize their “Design Your Own Ring” process to reduce manual back-and-forth and deliver a premium, tech-enabled customer experience. Their previous system relied heavily on email exchanges, lacked visual feedback early in the process, and created delays that often hurt conversion rates.

This made it difficult to scale personalized experiences while maintaining their luxury standard.

Solution

Braverman partnered with Quizell to launch an interactive, AI-enhanced form that lets customers start designing their ring in minutes. Integrated with OpenAI, the form instantly generates a unique design mockup based on user inputs, streamlining both creativity and conversion.

This removed friction from the customer journey and gave Braverman a head start on every custom request.

Results

The transformation led to a clear uplift in both experience and efficiency. With automation doing the heavy lifting, Braverman could focus more on production and customer delight.

Braverman’s new approach blends craftsmanship with smart automation - delivering luxury with zero compromise on speed or personalization.

“Customers used to wait days to see a design. Now, they get a first concept in under 5 minutes. That’s huge. Quizell helped us make luxury feel instant - and personal.”

Erez Braverman

CEO