Easier Shopping With Child-Specific Recommendations

About

Deux par Deux is a beloved Canadian children’s apparel brand known for high-quality, fashion-forward clothing designed to support kids through every season and stage. With a large product catalog and highly variable sizing needs, parents often seek guidance to quickly find the right pieces for their children.

To elevate the online shopping experience and strengthen parent loyalty, Deux par Deux looked for a solution that personalizes recommendations at the child level, not just the shopper level.

Challenge

Finding the right size, style, and category for growing children can be overwhelming for parents browsing large online catalogs. Deux par Deux needed a solution that allowed visitors to:

Their team wanted an advanced, flexible flow: something far beyond a simple quiz. Quizell became the platform that enabled this unique, highly customized experience.

Solution

Deux par Deux partnered with Quizell in 2023 as one of our earliest custom clients, co-designing a personalized shopping journey centered around each child’s profile.

High-intent entry point: “TAKE QUIZ, GET $5”

A dedicated menu item invites parents to take the quiz with an immediate incentive. This call-to-action leads to a full-screen landing page where the quiz is embedded for a distraction-free, immersive experience.

Build-a-child onboarding

Parents can add a new child by entering:

They then select the child’s size, supported by an in-depth size guide available with a single click to help reduce uncertainty and returns.

Account-based personalization

Once the child’s information is submitted, visitors are prompted to:

This enables:

Intelligent product filtering

After onboarding, parents access a personalized dashboard showing Top Picks for each child. Clicking “Top Picks” opens a collection page already filtered to match the child’s exact needs.

For example:
A 3-year-old wearing sizes 3 and 4 produces 292 filtered products from a catalog of 1,531 available, dramatically narrowing the selection and reducing decision fatigue.

Shopify + Klaviyo integration

Deux par Deux uses:

This creates a deeply personalized lifecycle journey that grows alongside each child.

Results

The personalized child-based shopping experience transformed how parents navigate the Deux par Deux catalog. Their performance metrics reflect both strong engagement and lasting customer value:

Deux par Deux now delivers a shopping experience that grows with every child, creating stronger loyalty, smoother product discovery, and deeper personalization at scale.