Helping Shoppers With a Simple Fit Finder

AS Colour is a premium apparel brand known for high-quality basics and thoughtful, minimalist designs. Their extensive T-shirt collection offers various fits, lengths, and fabric weights: subtle distinctions that matter greatly to customers seeking their perfect everyday tee.

To help shoppers better understand these differences and choose confidently, AS Colour looked for a solution that could deliver clarity without adding friction to the shopping experience.

With many of AS Colour’s T-shirt styles sharing a clean, minimal aesthetic, customers could struggle to identify which tee best matched their preferred fit, weight, or length. This uncertainty sometimes led to slower decisions, reduced engagement, and missed conversions.

AS Colour needed a fast, simple way to guide visitors through their options. One that would improve product understanding and increase purchase confidence across markets.

AS Colour partnered with Quizell to launch a Fit Finder Quiz specifically designed to simplify T-shirt selection.

They added a clear CTA — “FIT FINDER | CLICK HERE” — in two strategic locations:

• As a banner at the top of the T-shirt collection page

• On individual T-shirt product pages

Clicking the CTA opens a lightweight popup containing a three-question fit finder:

• What fit are you looking for?
• What weight do you prefer in a tee?
• What is your perfect T-shirt length?

This quick screening process delivers instant recommendations, helping shoppers zero in on the right products effortlessly.

Operating across multiple regions, AS Colour connected the product catalogs of all five of their international stores using Quizell’s BigCommerce integration. Each market—AU, US, UK, EU, and NZ—was set up with its own Quizell account, allowing local teams to manage their quizzes and catalog syncing independently. This ensures accurate recommendations for every region based on local product availability.

The initiative first launched in the Australian market. After strong early performance, AS Colour expanded the Fit Finder Quiz to:

• United States
• United Kingdom
• Europe
• New Zealand

Quizell now powers their T-shirt recommendation experience across all major markets.

The Fit Finder Quiz delivered immediate and measurable impact, improving both engagement and conversions within the first month:

• 90% quiz completion rate, demonstrating ease of use and relevance
• 3.8× increase in Fit Finder engagement, showing strong adoption among shoppers
• –27% reduction in bounce rate on T-shirt product pages
• –10% reduction in support tickets, thanks to clearer product guidance

AS Colour transformed a subtle, hard-to-navigate product category into a guided, enjoyable shopping experience that helps every customer find their perfect tee.