About

Tipaw is a Belgian pet wellness brand dedicated to helping dog owners care for their companions with the right supplements and health products. Focused on transparency, quality, and personalization, Tipaw wanted to simplify how owners discover what their dogs truly need.

Challenge

Before implementing Quizell, Tipaw faced key issues in converting and educating customers:

They needed an interactive solution that could guide owners toward healthy decisions - based on key factors like their dog's breed, age, sensitivities, and allergies.

Solution

Quizell partnered with Tipaw to build a smart quiz that acts as both a wellness guide and a high-converting funnel. Key features include:

This guided experience not only increased product clarity - it helped pet owners feel confident about what to buy and why.

Results

The quiz quickly became Tipaw’s most impactful entry point for new customers exploring their range of supplements and health products:

Tipaw now greets each visitor with personalized advice, turning curiosity into care, and browsing into better decisions.

“The quiz completely changed how we guide new customers. It delivers clarity, drives engagement, and makes it easier to recommend the right product for every dog.”

Pierre Moens de Hase

Founder & CEO