Industry
Beauty & Skincare
Location
United Kingdom
Website
Products
About
LaVie Labs blends science and beauty, offering premium skincare backed by clinical-grade diagnostics. Known for a personalized, boutique approach, they focus on high-touch interactions that deliver real results.
Challenge
As LaVie Labs expanded its direct-to-consumer skincare line, their team sought a more intelligent way to pre-qualify and educate users online - without relying on product automation.
- No digital tool to personalize user journeys
- Low call booking rates due to generic lead capture forms
- Manual segmentation slowed the sales process
- Missed opportunities to showcase skincare expertise
The brand needed a solution that combined smart data collection with human interaction, not automation.
Solution
LaVie Labs partnered with Quizell to create an engaging, logic-based quiz that captures key insights and nudges users to book a consultation.
- Built a skincare diagnostic quiz with logic tailored to skin types and conditions
- Added personalized paths to improve lead quality and educate prospects
- Used Quizell’s CTA override to replace product recommendations with a “Book a Call” button
- Integrated with CRM tools to send rich lead profiles to the sales team instantly
The approach enabled LaVie to scale personalized support - without sacrificing the human touch.
Results
By combining engaging quizzes with personal outreach, LaVie Labs was able to boost their lead pipeline and close more high-value sales.
- 620+ leads collected in the first quarter
- 2.8x higher engagement rate compared to static landing pages
- 36% of quiz takers booked a call directly
- 72% of all leads met the sales team’s qualification criteria
LaVie Labs now uses the quiz as their main acquisition engine — all while keeping their high-touch brand experience intact.
“We didn’t want an automated funnel — we wanted real conversations. Quizell helped us scale lead qualification and still make every customer feel personally guided.”
Sarah L.
Digital Marketing Specialist
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