Smarter Matches for Happier Dogs

Tipaw is a Belgian pet wellness brand dedicated to helping dog owners care for their companions with the right supplements and health products. Focused on transparency, quality, and personalization, Tipaw wanted to simplify how owners discover what their dogs truly need.

Before implementing Quizell, Tipaw faced key issues in converting and educating customers:

• Visitors unsure which supplements or vitamins were relevant for their dog
• One-size-fits-all landing pages lacking personalization
• High bounce rates from users overwhelmed by choice
• Limited structure to qualify leads or collect clean data for retargeting

They needed an interactive solution that could guide owners toward healthy decisions - based on key factors like their dog's breed, age, sensitivities, and allergies.

Quizell partnered with Tipaw to build a smart quiz that acts as both a wellness guide and a high-converting funnel. Key features include:

• Logic-based product recommendations tailored to the dog’s specific needs
• A personalized result page with suggested vitamins, supplements, and usage tips
• Smart segmentation to support email flows and future outreach
• Multilingual support for the Belgian market
• A user-friendly experience that balances education with action

This guided experience not only increased product clarity - it helped pet owners feel confident about what to buy and why.

The quiz quickly became Tipaw’s most impactful entry point for new customers exploring their range of supplements and health products:

• 86% quiz completion rate, especially strong on mobile
• 3.1× higher signup rate from quiz users
• +39% increase in time on site from users completing the quiz
• –27% fewer support questions related to product relevance or use

Tipaw now greets each visitor with personalized advice, turning curiosity into care, and browsing into better decisions.