Christmas Gift-Finding Made Simple

JOTT (Just Over The Top) is a French apparel brand known for its stylish, lightweight jackets and modern, urban aesthetic. Their collections are designed for everyday life: functional, colorful, and versatile. As Christmas gifting season approached, JOTT wanted a smart and intuitive way to guide shoppers to the perfect present without overwhelming them.

Before implementing Quizell, JOTT faced several challenges related to product discovery, especially during gifting periods:

• Shoppers unsure what to choose among 350+ products
• Limited guidance on finding the right item based on recipient profile
• High cognitive load during peak gifting season, increasing drop-off
• Difficulty connecting inspiration with action in a seamless way

JOTT needed a frictionless, on-brand experience to help customers quickly identify the perfect gift, without adding complexity to their existing Shopify setup.

JOTT partnered with Quizell to launch a beautifully integrated Gift Guide Quiz, embedded directly on their dedicated gifting page and promoted via a homepage banner. Designed to feel native to their ecosystem, the quiz blends perfectly with their visual identity. Most users don’t even realize it runs on Quizell.

Key features include:

• On-brand quiz visuals using JOTT photography and design elements
• Logic-based recommendations based on who the gift is for, the style they prefer, and the type of product the shopper has in mind
• Real-time product syncing via the Quizell Shopify App, automatically pulling from their 350+ product catalog
• Clean UX with product CTAs opening directly in new tabs to drive purchases
• Optimized for a single market launch focused on the French audience

This guided gifting experience helps every shopper feel confident, inspired, and ready to buy.

JOTT’s Gift Guide Quiz quickly proved to be a highly effective conversion driver during their Christmas campaign:

• 5× higher conversion rate compared to their daily average
• 74% quiz completion rate, showing strong engagement from shoppers
• 3× higher engagement rate on launch day, with visitors interacting more deeply across the site
• +46% increase in add-to-cart rate for quiz-guided shoppers
• No lead generation required: a streamlined recommendation flow focused entirely on driving purchases

By making it easy for shoppers to discover the perfect gift, JOTT boosted both engagement and revenue during a key commercial moment.