A Seamless Quiz for Personalized Skincare

Caire Beauty is a science-driven skincare brand dedicated to helping women thrive through the biological changes of midlife and beyond. Their formulas are designed to strengthen, firm, and support skin at the cellular level. Built specifically for women experiencing hormonal aging.

With an educational mission and a loyal community, Caire needed a guided way to help customers understand what their skin truly needs in the moment.

Caire Beauty previously relied on a quiz built with Revenue Hunt, but the team found it limiting and misaligned with the elevated experience they wanted to deliver:

• Restricted customization and design capabilities
• Limited logic options for nuanced skincare recommendations
• Rigid pricing and insufficient customer support
• Difficulty evolving the quiz as the brand grew
• Lack of seamless control over product syncing

Before peak growth periods, Caire decided it was time for a better, more scalable solution.

They evaluated multiple platforms, and ultimately chose Quizell for its robustness, flexibility, and concierge-level support.

Quizell partnered with Caire Beauty to fully recreate and upgrade their existing quiz with improved logic, refined UX, and a more premium on-brand design.

Key improvements included:

1. Full quiz migration from Revenue Hunt to Quizell

• Complete reproduction of questions, answers, and branching logic
• Enhanced logic flow to reflect more precise skincare pathways

2. Revamped design using our drag-and-drop editor

• Cleaner, more elegant visuals aligned with Caire’s identity
• Improved transitions and interface for a smoother experience

3. Tailored recommendation engine

• Skin-change questions such as sensitivity, reactivity, time investment, and main skincare focus
• Optional name/email step designed to minimize friction
• Dynamic product suggestions with clear guidance on what to use and why

4. WordPress integration for real-time product syncing

• Direct sync of Caire’s product catalog
• Automatic updates whenever products were added or changed

5. High-visibility quiz entry point

• Caire placed a "Skin Quiz" CTA directly in their website header. The quiz opens in a lightweight popup, making onboarding effortless for new visitors.

The result is a guided skincare experience that feels intuitive, caring, and distinctly Caire.

Within the first month of launch, Caire Beauty saw strong engagement and purchase intent from quiz users:

• 77% completion rate, reflecting high user satisfaction
• 12% conversion rate from quiz takers to customers
• 42% increase in product page engagement among users who completed the quiz
• 18% reduction in time-to-purchase, indicating clearer, faster product understanding

Caire reported being exceptionally satisfied with both the software capabilities and support experience, noting that the transition from Revenue Hunt to Quizell was seamless and significantly elevated the quality of their customer journey.