Case StudiesRaven

Streamlining Coach Onboarding for Explosive Growth

+240%

Qualified Leads

x3

More Deals Closed

+70%

Sales Team Efficiency

<2 min

Average Completion Time

Raven is a leading Israeli platform supporting elite sports coaches with high-performance products and apparel

Industry

Health & Fitness / Sports Coaching

Location

Israel

Website

Visit Site

Products

Email AutomationFormsOnboarding Funnels

About

Raven is a leading Israeli platform supporting elite sports coaches with high-performance products and apparel. As they scaled, they needed a more efficient way to verify and onboard certified professionals into their reseller program.

Challenge

Raven’s growth was being bottlenecked by an inefficient coach application process. Previously, coaches had to manually send certification PDFs through WhatsApp, which created friction and delays for both applicants and the sales team.

Time-consuming back-and-forths via WhatsApp
No structured lead data for segmentation or CRM
Slow internal processing of certifications
Missed opportunities and low application completion rates

This manual approach not only slowed down operations but also created a poor experience for aspiring resellers. Many dropped off before completing the process, and the sales team spent hours chasing missing files instead of focusing on high-potential leads.

Solution

Raven launched a dedicated Quizell-powered application form tailored for certified coaches. The form includes:

PDF Upload Field for certifications
Conditional logic to route coaches through the correct steps
Klaviyo integration to segment leads by experience level and sport
Salesforce sync to instantly create new lead records

By embedding the form on their site and automating the funnel, Raven created a seamless and scalable way to grow their reseller network.

Results

Implementing Quizell transformed Raven’s reseller onboarding process into a streamlined, data-driven funnel - delivering high-impact outcomes across the board:

+240% increase in qualified leads thanks to structured, mobile-friendly forms
3× more coaching reseller deals closed due to faster response cycles and better segmentation
+70% boost in sales team efficiency by automating manual certification verification
<2 min average time to complete the application form, drastically improving conversion rates

Their sales team now focuses on high-quality leads, while the form handles the heavy lifting.

"Before Quizell, we were chasing certifications on WhatsApp. Now, everything flows into Salesforce and Klaviyo automatically. It’s a massive time-saver — and our reseller conversions have tripled."