Skin Expertise, Delivered Personally

LaVie Labs blends science and beauty, offering premium skincare backed by clinical-grade diagnostics. Known for a personalized, boutique approach, they focus on high-touch interactions that deliver real results.

As LaVie Labs expanded its direct-to-consumer skincare line, their team sought a more intelligent way to pre-qualify and educate users online - without relying on product automation.

• No digital tool to personalize user journeys
• Low call booking rates due to generic lead capture forms
• Manual segmentation slowed the sales process
• Missed opportunities to showcase skincare expertise

The brand needed a solution that combined smart data collection with human interaction, not automation.

LaVie Labs partnered with Quizell to create an engaging, logic-based quiz that captures key insights and nudges users to book a consultation.

• Built a skincare diagnostic quiz with logic tailored to skin types and conditions
• Added personalized paths to improve lead quality and educate prospects
• Used Quizell’s CTA override to replace product recommendations with a “Book a Call” button
• Integrated with CRM tools to send rich lead profiles to the sales team instantly

The approach enabled LaVie to scale personalized support - without sacrificing the human touch.

By combining engaging quizzes with personal outreach, LaVie Labs was able to boost their lead pipeline and close more high-value sales.

• 800+ leads collected in the first quarter
• 2.8x higher engagement rate compared to static landing pages
• 36% of quiz takers booked a call directly
• 72% of all leads met the sales team’s qualification criteria

LaVie Labs now uses the quiz as their main acquisition engine — all while keeping their high-touch brand experience intact.