Design Jewelry That Feels Truly Yours

Braverman is a Tel Aviv–based jewelry house specializing in custom engagement rings and timeless fine jewelry. Known for their precision craftsmanship and minimalist aesthetic, Braverman combines traditional techniques with modern personalization. Each piece tells a story - designed in close collaboration with the customer and brought to life with unmatched care.

Braverman wanted to modernize their “Design Your Own Ring” process to reduce manual back-and-forth and deliver a premium, tech-enabled customer experience. Their previous system relied heavily on email exchanges, lacked visual feedback early in the process, and created delays that often hurt conversion rates.

• No real-time design previews for custom ring requests
• Manual back-and-forth slowed down the order process
• Low form completion and lead engagement
• High time investment per lead with uncertain conversion

This made it difficult to scale personalized experiences while maintaining their luxury standard.

Braverman partnered with Quizell to launch an interactive, AI-enhanced form that lets customers start designing their ring in minutes. Integrated with OpenAI, the form instantly generates a unique design mockup based on user inputs, streamlining both creativity and conversion.

• Interactive Quizell form for “Design Your Ring” embedded on the site
• OpenAI integration to auto-generate design previews
• Email automation for instant client feedback and approval
• Backend sync to production team for smoother fulfillment

This removed friction from the customer journey and gave Braverman a head start on every custom request.

The transformation led to a clear uplift in both experience and efficiency. With automation doing the heavy lifting, Braverman could focus more on production and customer delight.

• 870+ custom ring requests submitted through the new form
• 3× faster first response time thanks to instant AI-generated designs
• 41% boost in qualified leads driven by a more intuitive, guided experience
• 60% reduction in manual design work by automating first drafts with AI

Braverman’s new approach blends craftsmanship with smart automation - delivering luxury with zero compromise on speed or personalization.