Email marketing has long been a highly profitable digital marketing strategy, and it’s still on the rise. In fact, 78% of marketers say their email engagement has increased in the past year.
To make the most of email marketing, though, you need a strong email list. The key could be implementing a product recommendation quiz into your site. In fact, there are several ways this can boost your email subscribers.
1. Building Customer Loyalty
A product recommendation quiz improves your customers’ experiences by helping them find products they want and even products they didn’t know they wanted. This leads to happier customers and customers that are more invested in your business because they’ve engaged with you in a new way. All this leads to more customer loyalty and engagement through email sign-ups.
2. Allowing for Catering to Customers
Your recommendation quiz isn’t just giving customers helpful information; it’s giving you helpful information too. You can track responses and recommendations to see which of your products are recommended most often and what future products could align with customers’ interests. You can use all this customer preference data to make your email subscription more appealing too.
3. Increasing Conversions
Customers are more likely to buy from you when they’ve found the perfect product on your site. The engagement that comes from making a purchase often leads to an email sign-up too, especially if you offer a discount on that purchase for subscribing.
How to Use a Product Recommendation Quiz for Your Email List
Implementing a product recommendation quiz is easier than you think. Quizell quizzes are fully customizable and easy to integrate into your email sign-up with email providers like Mailchimp. In fact, you can integrate a recommendation quiz with your email sign-up form on your site for a singular, smooth process. To get started, learn more about Quizell today.